Earlier this week, Heyday announced that it had closed an oversubscribed seed round of $2M. The investment was led by Innovobot, a Montreal-based “innovation ecosystem” which invests capital, expertise, and infrastructure into tech companies that are making social and environmental impacts. Desjardins Capital was also among the other investors in the funding round.
The market for virtual customer assistants is growing rapidly with many companies, including in others in Montreal, developing platforms and apps that are creating cross-functional customer experience (e.g between marketing, sales, and other areas). This is exactly the movement that Heyday is at the forefront of. Their assistant, which is being used by large retailers, acts as a digital shopping assistant and live chat solution, all powered by AI.
With the money raised in this seed round, Heyday will be able to invest more heavily into research and development, and further its expansion plans into the United States and Europe.